industry

Nature Vision Acquires Castaic Softbaits

Jan 23, 2008 - Source: CNN Money

Brainerd, Minn.-based Nature Vision, Inc. has announced its purchase of Castaic Softbaits. Castaic is known as the inventor of the swimbait category. Castaic Softbaits have been recognized by Field & Stream magazine as one of the top 50 fishing lures of all time.

Castaic Softbaits founder Jason Scott will remain with the organization after the purchase as research & development director of Nature Vision's tackle division.

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